What is Design Thinking?

What is Design Thinking?

Design Thinking, as an organisational and strategic way of thinking, was initiated by Tim Brown from IDEO in 2008 [1]. It has been implemented into the strategic thinking within major organisations as a way of differentiating themselves in the marketplace [2],[3]

Design Thinking is a process of creative and critical thinking used to discover unmet needs and solve problems. Typically, when faced with a problem to solve, we quickly race to ideas or solutions – often based on what we know or think from previous data. Design Thinking encourages the practice of stepping back into the problem, observing or discovering the problem from a different perspective. Exploring the unknown. Running experiments to test a possible solution for the people that are at the heart of the problem. Once the desirability or human need is understood only then the feasibility or sustainability of a possible solution is considered.

Design Thinking is a great way to approach “wicked” problems and challenges[4]. These are problems that move constantly, involve many stakeholders and are complex. By building empathy early, challenges, typically addressed from an organisational or technical perspective, are reframed with the user or consumer need at the centre. It’s about solving the right problem.

Kairos Now Framework

[1] https://hbr.org/2008/06/design-thinking

[2] http://rogerlmartin.com/lets-read/the-design-of-business

[3] https://hbr.org/2015/09/design-thinking-comes-of-age

[4] “a class of social system problems, which are ill-formulated; where the information is confusing; where there are many clients and decision makers with conflicting values; and where the ramifications in the whole system are thoroughly confusing” – http://theconversation.com/wicked-problems-and-business-strategy-is-design-thinking-an-answer-6876

Kairos Now are experts at ensuring the consumer and families are kept at the centre of the design process